CRM stands for customer relationship management and is a set of methodologies and tools that help to manage customer relationship in an organized way.
The SAP CRM application is an integrated customer relationship management software manufactured by SAP AG that targets business software requirements of midsize and large organizations in all industries and sectors.
SAPs CRM solution includes several modules that support key functional areas including:
- SAP CRM Sales
- SAP CRM Marketing
- SAP CRM Service
- SAP CRM Analysis
- SAP CRM Interaction Center
- SAP CRM Web Channel
- SAP CRM Partnet Channel Management
- SAP CRM WebclientUI
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